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Please read this Privacy Policy and the Well Plaid Terms and Conditions before using any Well Plaid website, application or product.


Well Plaid Limited (hereafter “Well Plaid” or “we”, “our”, or “us”) are committed to protecting your privacy and take the protection of your personal data very seriously.  This privacy policy (“Privacy Policy”) explains how we collect, use and share the personal data that you provide to us and that we collect when you use any of our websites (each, a “Website”) mobile applications (each, an “App”), or any other products we may provide. The Website, Apps and other products are collectively referred to as the “Services.” 


Changes to the Privacy Policy

We ask that you read this Privacy Policy from time to time. We may modify it at any time in our sole discretion.  If we make material changes to this Privacy Policy that increase our rights to use personal data that we have previously collected about you, we will obtain your consent, where required by law, either through your registered email address or by prominent posting on the Services.  Your use of the Services indicates that you accept the terms of this Privacy Policy.


Personal Data We Collect About You

Well Plaid collects the following types of personal data to provide visitors, users and players with our Services and information relevant to your needs and interests:


Personal data you give us:  You may give us personal data in a number of ways, including when you register to use our Services, receive offers, communicate with customer service, enter contests and accept prizes, and when you and create an account. 

  • Well Plaid Accounts: When you use certain Services, you may be required to register and create an account (“Well Plaid Account”).  You may be asked to choose a user name and password and to provide some or all of the following personal data, depending on which Service you use:

  • Your real name

  • Date of birth

  • Gender

  • Postal address

  • Email address

  • Phone number


Please note that your username will be visible to other Well Plaid users.  In addition, when you make a purchase through our Services, either we or our third-party payment processor service provider will collect billing information, such as payment card information, and we will keep data about your transaction history, any contests that you enter, and any data related thereto.


You can use some aspects of the Services at any time without providing any personal data. While providing personal data is voluntary, you may not be able to take advantage of or participate in some of the Services, if you choose not to share it.


Personal data we get from third parties: We may also collect personal data about you (such as name, address, device IDs, location, service provider, and usage and player information) from third parties, such as advertising partners, platforms, customer rights management vendors, analytics companies, co-branded marketers, help desk vendors, and fraud detection companies. We use this data to improve the quality and relevance of the advertisements you see, improve the functionality of the Services, enable you to enter into competitions, or let you know of new developments in the Services. In the event that we receive such data and combine it with our customer records, the combined information will be treated in accordance with this Privacy Policy.


Personal data we collect automatically: We automatically collect information about the devices that you use to interact with the Services, as well as information about how you interact with the Services. We use this data to provide the Services to you.  The information that we automatically collect may include the following, depending on which Service you are using:

  • Your IP Address;

  • Device identifier;

  • Web browser type and version;

  • Operating system;

  • Time zone;

  • Web browsing;

  • Location based upon IP Address;

  • Precise geolocation of mobile device;

  • Well Plaid usage history;

  • Well Plaid game history and skill level;

  • Page/app views; and

  • Language.


How We Protect Children’s Privacy

Well Plaid Services are general audience sites not directed at children under the age of 18.  If we obtain actual knowledge that any information we collect has been provided by an individual under the age of 18, we will promptly delete that information.


If you are a parent or guardian who has discovered that your child has submitted his or her personal data to Well Plaid, please send an email to to request deletion of that information.  Please be sure to include in your message the same user name and password that your child submitted. 


How We Use Personal Data We Collect About You

We may use your personal data for the following purposes:


Communicate With You

  • To provide you with customer support;

  • To communicate with you about our products and services, including promotions and offers;

  • To make suggestions and recommendations to you about goods or services that may interest you; and

  • To let you know about new developments in the Services.


Manage and Improve Our Business Operations

  • To provide you with access to the Services;

  • To accept and process payments in connection with the Services;

  • To improve your experience using the Services;

  • To improve the functionality of the Apps;

  • To enable you to enter contests;

  • For internal operations, including troubleshooting, data analysis, testing, research, statistical and survey purposes;

  • To allow you to participate in interactive features of our Services, when you choose to do so;

  • To measure or understand the effectiveness of advertising we serve to you and others;

  • To deliver relevant advertising to you; and

  • To assist us in developing new products and improving our Services.


Ensure a Secure Online Environment and Comply with Legal Obligations

  • Protect against and detect fraud, abuse or other unlawful activity;

  • Enforce our Terms & Conditions, other corporate policies and industry standards; and

  • Comply with all applicable laws and reporting obligations.


Unsubscribing From Communications: Well Plaid would like to use your personal data to communicate with you directly, via email, push notifications or direct mail, about products you have purchased and other related products and services we believe may be of interest to you, as well as related customer support.  If you no longer want to be contacted, you may update your email preferences by using the “Unsubscribe” link found in emails we send to you or by contacting us at To disable push notifications, access Settings on your device and select the App(s) you no longer wish to receive push notifications from.


When We Share Your Personal Data

 To Support Business Services: We may share your personal data with third parties who perform services on our behalf to support our business operations, including the following:

  • Product and/or experience customization;

  • Distribution of marketing and promotional material;

  • Website evaluation;

  • Data collection, storage, management, analysis and, where applicable, deletion; and

  • Other services to support our business operations, such as ad delivery and analysis. 


To Provide Company Security: We may disclose personal data when we determine that doing so is appropriate to:

  • Verify compliance with and enforce our Terms and Conditions and other policies governing our Services;

  • Protect our property, services and legal rights;

  • Protect personal safety or the property of others;

  • Respond to lawful requests from governmental authorities;

  • Comply with applicable laws; and

  • Support auditing, compliance and corporate governance functions.


In the Event of Corporate Change: We may disclose, sell or transfer all information related to the Services, including personal data:

  • To a subsequent owner, co-owner or operator of one or more of the Services; or

  • In connection with a corporate merger, consolidation or restructuring; the sale of substantially all of our stock and/or assets; or other corporate change, including, without limitation, during the course of any due diligence process.


You will be notified by email or prominent notice on our Website or in App prior to a change of ownership or control of your personal data, if your personal data will be used contrary to this policy. 


For Statistical Analysis: We may disclose non-identifying, aggregated user statistics, such as the number of users who used the Services during a specific time period, to third parties for a variety of purposes, including describing our Services to prospective partners and other third parties. 


Cookie Policy

Our Services may place small data files on your computer or mobile device.  These data files may be cookies, pixel tags, e-tags, or other local storage provided by your browser or Apps (collectively “Cookies”). Some of these Cookies are technical (i.e., they allow us to provide the Services) and some are non-technical (i.e., they provide analytics about the use of our Services, allow us to remember your preferences, or facilitate advertising). 


How we use Cookies

We use both persistent and session Cookies.  Persistent Cookies are used to improve your experience on our Services.  This includes, for example, recording your acceptance of a Cookie Policy to remove the Cookie message that first appears when you use our Services. Session Cookies are temporary and are deleted from your device when your web browser closes.  We use session Cookies to help us track internet usage.


We will not keep the personal data that we collect through Cookies for longer than is necessary to fulfill the purposes mentioned in this Privacy Policy.


How to delete Cookies

Most web browsers accept Cookies automatically.  However, you can delete Cookies manually or set your browser to automatically delete Cookies on a pre-determined schedule.  Most browsers will tell you how to stop accepting new Cookies, how to be notified when you receive a new Cookie and how to disable existing Cookies.  You can find out how to do this for your particular browser by clicking “help” on your browser's menu or by visiting   


Please note that if you decline to accept Cookies, you may not be able to take advantage of or participate in certain features of the Services. 

Most browsers allow users to use a “private mode” by which Cookies are deleted after your website visit.  Please read the help section of your browser to learn more about how to activate the “private mode.” You can still visit our website if your browser is in “private mode,” however, the user experience may not be optimal and some utilities may not work.


If you want to remove previously-stored Cookies, you can manually delete the Cookies at any time. However, this will not prevent the Services from placing further Cookies on your device unless and until you adjust your browser setting as described above.


For more information on the development of user-profiles and the use of targeting/advertising Cookies, please see


Adobe Flash Player

Our Services may enable the use of the Adobe Flash Player, which generates “flash cookies” by default.  Flash cookies remember user settings, preferences and usage similar to the browser Cookies referenced above, but flash cookies can store more information than browser Cookies and are managed through a different interface than the one provided by your web browser. 

You can control the degree to which you accept flash cookies by accessing your Adobe Flash Player management tools directly through the settings manager for Adobe Flash, located at  If you do not allow flash cookies to take any disc space on your computer, you may not be able to take advantage of or participate in certain features on the Service. 


Web Beacons 

Our web pages or email messages may contain a small graphic image called a web beacon which allows us to monitor and collect certain limited information about our users, such as the type of browser requesting the web beacon, the IP address of the computer that the web beacon is sent to and the time the web beacon was viewed. We may use web beacons to count visitors to our web pages or to monitor how our users navigate our Services, and we may include web beacons in e-mail messages in order to count how many of the messages we sent were actually opened or acted upon.


IP Addresses 

An IP Address is a number that is assigned to your mobile device, computer or network when you are linked to the Internet.  When you request pages from our Services, our servers log your IP Address. We may use IP Addresses for a number of purposes, such as system administration, to report aggregate information to our business partners, to audit the use of the Services or verify your location.  We may associate your IP address with other personal data you provide.



Well Plaid uses third-party web analytics services that collect and analyze our users’ data, such as device ID and IP address, to provide us with statistical information, such as where our users are located in the world, what content users view on our Services, and the size of our user base.  We use this information to improve and personalize our Services.


How We Protect Your Personal Data

Well Plaid has implemented an information security program that includes physical, technical and procedural safeguards designed to protect your personal data. 


Data Retention

Well Plaid will retain your personal data as needed to provide you with access to our Services and/or for as long as is necessary for the protection and pursuit of our legal rights and obligations under any laws that are applicable to our operations. 


Links to Other Websites

The Services may contain links to other websites or apps. Other websites and apps may also reference, advertise, or link to Well Plaid. Well Plaid is not responsible for the privacy practices or the content of such other websites or apps. You should check the applicable privacy policy of any website or app you access through the Services.


Location and Transfer of Personal Data

Personal data you provide to us and through our Services may be stored on servers, databases and with third-party service providers in the United States and other countries whose data protection laws may differ from the jurisdiction in which you live.  


Notice to Residents of California

If you are a California resident, California Civil Code Section 1798.83 permits you to opt out of the disclosure of your personal data by Well Plaid to third parties for those third parties’ direct marketing purposes.  To make a request to opt out of such disclosure, please send a letter to Well Plaid Limited, The Old Vicarage, Lower Road, East Farleigh, Kent, ME15 0JW, UK. You must include the Services as the subject line, and your full name, email address, and postal address in your letter.

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